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REBRANDING
SHLOMIT JOY GOREN
GRAPHIC & TEXTILE DESIGNER
2023
REBRANDING AN OLD LOGO INTO A NEW MODERN ONE
The brief
keeping it "the same vibe" by adding some minor changes, with an emphasis on the signature mark for "Joy", and by using the same colors. The desired result was that mixed feeling between a textile and a graphic designer.
Solution
Capital letter everything, with an aligned grid lettering giving "a designer" vibes, with that personal signature font combined in the name like a needle & a thread for that textile world. Then added a pop of a pink color that goes great with the classic black & white, which is highly recognized in the worlds of fashion.
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